The Pros and the Cons of the Online Dating Business

The online dating business has become one of the biggest business in the world. Apart from it being very lucrative, it ensures that you provide a vital service for people who are looking for love. Going into this business is not exactly an easy task. You are required to undertake several steps which will ensure that you know exactly what to do. There are no shortcuts and, you must undertake a lot of research. Many individuals and agencies who are in the business have stated that they have gone into the business for passion. It really does not matter what your reason for venturing into the business was, as long as you deliver the right service. An online dating business helps hundreds of people meet their desired mates for long term and short term relationship. If you wish to go with the online option, there are a lot of things that you should know so that you can make the best decision. The best thing about an online dating business is that there are a lot of choices. You do not have to settle for less.

The are various ways in which an online dating business can attract more clients. The first thing has to do with the issue of cost. Many clients want a service that is free. Therefore, you must come up with different sources of income to facilitate this. Some of the options you might have is to use advertising. Other ways will be revealed when you search on the Internet. When you provide the free service, make sure you are very clear on this. Let the client differentiate between joining or registering for free and having a free online dating service. For a long time clients have complained that the display of information on various online sites is not very clear. This is because there is a lot of unnecessary information which they have to navigate through. Simplicity is always a major plus. Let the client feel confident with your online dating business. You can do this by ensuring that the language you use will be helpful and friendly. Your service must reflect a lot of professionalism. The client must feel safe.

One way to ensure this, is to assure them that their information will be protected. This is the personal information given in form of profiles. Your data bank must be full of real people who want to actually find mates. This is because there are many fake profiles created to attract people. If you are finding a soul mate, you might not know whether you have joined an agency that operates with fake profiles. It is therefore up to an online dating business to uphold all the necessary moral ethics. Honesty and trust are the two major things that a client expects from a good agency. All in all, it can be a lot of fun to run an online business for dating. The fact that people from all cultures are able to converge together because of your service is pretty exciting. You are bound to have so much fun not only when you are searching for that special someone but, when you are bringing people together.

Meeting Your Online Date Face to Face and What to Do If it Goes Wrong

Well done. You have joined a great dating site, and found what you feel is your ideal partner. After getting to know each other online, and seeing the picture, all is well and you decide to meet face to face. This is the first step in a new relationship, will it be everything you have ever dreamed of? or will it all go wrong? If it does turn into a nightmare, and you need to get out and fast, how do you do it, and what precautions should you take to make sure you keep your escape routes open?

You may have emailed, spoken on the phone, and seen the other persons smiling face on a digital photo, even so your first meeting is in reality little better than a blind date. So you are there nervously waiting for your soul mate, but after you meet you realize quickly that there is little hope of a spark, and all you can hope for is a fire drill or other man made disaster to end it as quickly as possible. You can’t rely on fate intervening, so how do you ditch a bad date? Here are eight practical options you should always have in mind in case of a bad date emergency.

1 – First impressions count. Make sure you are there first and get yourself in a position where you can see the door. In such a way that you can see your date arrive but they can’t see you. If you get a look at them and they look approximately like the photo, but 10 years older or 50 pounds heavier, you can escape down your previously surveyed getaway route. You can always make an excuse phone call and apology once you are out. It’s guilt free you only ran because they lied first.

2 – The escape call. Before leaving for your date make sure you arrange with a friend to call you at a time when you will be a little into your date. After answering the call you can either tell your date it was not important, if all is well, if not however you can fake an emergency that will get you out of there fast.

3 – The fake call, If you didn’t arrange a get out call, you can always fake one, either by saying you have received a text message, or by going to the bathroom and saying someone called whilst you were away.

4 – The reverse fake call – You or a friend, can call the venue where you are having the date, and get them to page your nightmare companion with a fake emergency. They will be puzzled when they receive the message, but nine times out of ten will make their excuses and leave. This may also get you a free meal, don’t hang around too long though, because they may come back!

5 – The fake illness – You can always say you feel ill and need to leave, this takes a bit of care as if you seem too ill, your date may try and leave with you to look after you, so use with caution.

6 – If you are feeling particularly callous you can go the the bathroom and instead run straight out of the exit and don’t look back. Variations of this can be used depending on what type of venue you find yourself in.

7 – This works better for women, but can be adapted for both sexes. Why not use psychological warfare, and get your date to run out on you, by announcing how cute your kids will be, or how you can already see you two being married. Extreme variations of this can include, talking about the voices in your head or even talking to the voices in your head. The main advantage of this method is, if your date dumps you, you will still get to enjoy the meal, drinks, or whatever, and it’s completely guilt free.

8 – Shockingly you could try being honest. Talk to your date say you are sorry but you can see no hope of this date working, make your excuses and go. The advantage of this is whilst not being entirely guilt free, it is a little less heartless than just running, especially if carefully worded.

I hope these tips help you next time you find yourself in a hopeless situation and gets you out of there fast. I know it may seem cold but there really is no point prolonging a date once you see it has no future. Move on and better luck next time.

Ten Tips: How to Launch an Online Dating Business and Website

According to, from data compiled from Reuters, Herald News, PC World and Washington Post, the online dating business generates over a billion dollars in revenue. There are approximately 54 million single Americans and over 40 million have tried online dating.

There is no denying that the dating industry is in a financial growth period. With the addition of mobile applications, streamline payments and a younger generation embracing the Internet, the dating industry is poised for continued growth for years to come.

Starting your own online dating business can be done in an affordable and scalable manner. You can start in one city and expand as you grow. You can widen the reach and focus on a specific region of states or you can go national and international.

Here are ten tips on how to start your own site:

1. Focus on a niche market. This can be a religious affiliation, gender, ethnicity, age or more obscure such as a food choice (ie: vegetarian) or hobby. By narrowing down the category for the dating pool, you can attract more users that fit the specific demographic.

2. Name your site. Once you have chosen your focus, name your site. Try to use words that would easily appear in an online search or include “dating” in the title.

3. Claim your site. Purchase the domain name through or another hosting site. For a professional appearance, sign up for the email package so users can contact you at your site address.

4. Build a website on your own or through a white label service. There are numerous platforms available that let you utilize their programs to build a site. Dating Factory is a free service that enables you to build a site semi-customized to your needs.

5. Establish a social networking presence. Your site is online so your visibility should be online, too. Start a Facebook page and group, create a Twitter account, start an Instagram page, sign on to Pinterest, and create a Google+ account. Be sure to use your brand name for all the accounts.

6. Build a blog. Content marketing is a key component to attracting users. If you are a writer, write 3-5 articles a week about relationships, dating and love on your blog. You can also enlist the help of guest bloggers or use backlinks to trackback to other dating articles. The more relevant content you provide to your users, the more traffic you can generate to your site.

7. Submit press releases. Submit press releases to your local papers and to the national wire. This is a good way to announce the site, its service mission and any unique qualities about the site.

8. Offer specials and discounts. Free trials, buy one month get one month free and complimentary searches are all good ways to build a database. If you are offering any promotions, make the announcement via a press release and on your social network channels.

9. Join dating groups and attend conferences. The dating industry is a wheel that doesn’t necessarily need to be reinvented. Learning from the industry giants can help you build your business and generate users. You can gain helpful sales tips, learn about affiliate marketing and learn about industry trends.

10. Network. Go to local singles events and mixers to meet other singles and market your site. The more locals you have in any one area helps to build your search database.